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A curated collection of guides, insights, and practical tools.
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As the homebuilding industry adapts to evolving buyer behaviors and digital tools, AI has become a valuable asset across departments—from marketing and design to customer engagement and sales. Incorporating AI can streamline workflows, enhance productivity, and...
Welcome to an era where technology doesn’t just support our work, it amplifies it. AI has evolved beyond simple search functions to become an integrated, intelligent partner within our CRM systems. Today, we want to share how a well-tailored AI can transform our...
Hiring an Online Sales Concierge (OSC) isn’t just about finding someone who can set appointments. It’s about finding the right personality—because the wrong hire will burn out fast. This role is a pressure cooker. OSCs are the first point of contact for leads,...
When it comes to marketing in the home building industry, most companies focus heavily on the top and bottom of the funnel. Top-of-funnel strategies like social media campaigns and SEO drive awareness, while bottom-of-funnel tactics like sales calls and incentives...
Managing an Online Sales Counselor (OSC) can be a challenging task, especially if you’re trying to manage a team! Sales leaders often face the pressure of ensuring that their OSCs deliver exceptional customer experiences, drive sales, and meet their goals. However,...
For six years, I worked as an Online Sales Counselor (OSC) for a private builder in Arizona. My buyers were active retirees, and my job wasn’t just to sell them a home—it was to convince them to get on a plane and visit. That meant my lead nurture cycle was long....
Outsourcing your marketing is a powerful way to enhance your business’s reach and effectiveness while freeing up valuable time and resources. But how do you ensure it’s successful? By choosing the right partner and approaching the process as a true collaboration. At...
As OSCs your ability to schedule qualified appointments with potential homebuyers is a critical skill. It's not just about getting someone to agree to meet – it's about building trust, managing expectations, and fostering relationships. That first touchpoint matters....
When builders think about showcasing their craftsmanship, the first thing that usually comes to mind is the brick-and-mortar model home. This physical space is where potential buyers can walk through, touch, feel, and envision their lives in a new home. But what if I...
In the homebuilding industry, the traditional approach to lead ownership is like a relay race—OSCs guide the lead to a certain point, then hand them off to the sales team to take things across the finish line. But that “pass-the-baton” approach misses something...
Are you a homebuilder thinking about giving your website a much-needed facelift? Before you dive into a website revamp, there are a few crucial steps to take to ensure your investment is worthwhile. In 2025, it's more important than ever to make sure your new website...
Prior to Covid I use to joke that as soon as the Superbowl ended, my OSC phone would start ringing. While football season has ended, new homes sales season has just begun. The real estate market is notably seasonal, with activity peaking from April through June....