Our Mission
Connecting Marketing, Online Sales, and Growth for Home Builders.
What Matters To You, Matters To Us
WHAT MATTERS TO YOU, MATTERS TO US
At Shared Drive, our clients’ needs and aspirations take precedence. We prioritize understanding and valuing the customer’s perspective, ensuring that every decision and action is driven by their best interests.
ACCOUNTABLE, INTENTIONAL & RESPONSIBLE
We uphold ourselves to the highest standards, taking ownership of our actions and decisions.
HONESTY, HUMILITY & INTEGRITY
We operate transparently, humbly embracing the truth, and upholding the highest ethical standards. Every interaction within the company embodies trust and authenticity.
Always seeking Betterment
We strive for growth and continuous improvement in all our endeavors, pushing boundaries to achieve the extraordinary.
TRAILBLAZERS & RISK TAKERS
We envision a future where seamless collaboration and innovative technologies drive growth and sales for our clients. We strive to be at the forefront of this transformation, empowering our clients and creating an environment of genuine partnership.
COMMITTED TO EXCELLENCE
Our commitment to excellence drives us to deliver the best in every aspect of our work. We set high standards, ensuring exceptional outcomes and experiences.
SUSTAINABILITY SUPERHEROES
We strive to foster a culture where ideas and talent can thrive. This is an environment where each employee can and is encouraged to grow in their career.
UNCONVENTIONAL CHAMPIONS
We celebrate victories and embrace quirkiness with a dash of pride, a sprinkle of passion, and a whole lot of autonomy!
Our Approach
Building Capability, Not Dependency
At Shared Drive, we believe the strongest partnerships are built on trust, transparency, and capability. Our job isn’t to create systems that only we can operate. Our job is to help builders build marketing and sales systems their teams can understand, manage, and improve over time.
Because the real win isn’t when a company becomes dependent on an agency. The real win is when the organization becomes capable of running strong marketing and sales operations on its own.
Strengthening the Business From the Inside Out
Marketing works best when it supports the people and processes inside the business. That means aligning marketing, online sales, and leadership around a shared strategy instead of operating in disconnected silos.
When your systems are connected, teams move faster, decisions become clearer, and the buyer experience improves. Instead of reacting to problems, your organization gains the structure needed to grow with confidence.
Practical Strategy Built for Homebuilders
Homebuilding is a complex industry with long sales cycles, high-consideration purchases, and multiple teams involved in the buyer journey. Effective marketing has to reflect that reality.
Our work focuses on creating practical systems that connect websites, CRM tools, marketing campaigns, and sales processes into one coordinated strategy. When those pieces work together, marketing stops feeling like noise and starts becoming a real driver of growth.
Meet The Leadership Team
Chief Growth Officer
Chief Marketing Officer
Operations Manager
Our Story
Smarter Online Sales and Marketing for Home Builders Nationwide
Founded by Shari Morton, a nationally recognized expert in online sales for homebuilders, Shared Drive was born out of a clear need: builders were investing in Online Sales Counselors (OSCs) but lacked the systems, strategy, and support to maximize results. Shari pioneered our OSC outsourcing program to deliver turnkey solutions that drive buyer engagement and boost appointment conversions.
In 2023, Sarah Haynes, an award-winning branding and marketing strategist, joined as partner and Chief Marketing Officer. Under Sarah’s leadership, Shared Drive expanded into a comprehensive agency offering strategic marketing services tailored to the homebuilding industry, including content marketing, branding, email campaigns, CRM integration, and website design.
Together, our leadership team brings over two decades of combined experience in new home sales, builder marketing, and lead conversion strategy. We’re proud to serve a growing list of regional and private builders from Arizona & Texas to North Carolina with personalized, scalable solutions that support both your OSC program and your marketing team.
At Shared Drive, we believe marketing and sales should never be siloed. That’s why we build collaborative, tech-forward systems that empower your team, elevate the customer experience, and drive measurable results.
Industries Served: Residential home builders, master-planned communities, and small businesses.
Headquartered in Texas. Serving clients nationwide.
Proud to be Trusted By Clients in the USA & Canada
The Trophy Case
Recently On Our Blog
The Conversation Worth Remembering: Why Great OSCs Don’t Use Scripts
We have never had more ways to communicate with our customers, and yet somehow, we are getting worse at having actual conversations with them. Think about it. We have voice notes, video messaging, automation, text messaging, email sequences, lead scoring, and more...
PRESSURE ISN’T A MARKETING STRATEGY
Why Reactive Marketing Tactics Replace Long-Term Strategy Under Pressure There is a particular kind of marketing meeting that happens when sales slow down. Traffic is down. Leads aren’t converting as quickly as expected. A community is behind pace. Leadership...
Every Department Has a Story. Data Tells the Truth.
Why the builders growing through difficult markets are the ones that understand their business most clearly. There Has Never Been a “Good” Market I’ve been in new home sales since 2011, and in all that time, I’ve never worked in what anyone would call a good...
Companies We Partner With
