Blog
Stay tuned for more articles and information about online sales, marketing, and more!
An OSC Sees Your Website Differently
Written by Erin Fitts As an OSC, I’ve spent thousands of hours navigating builder’s websites (Pro Tip: exclude your team’s IP address from your traffic counts). Web presence & OSCs are critical components of the customer experience and oftentimes serve...
WHAT ARE THE ATTRIBUTES OF A GOAT OSC?
By Sara Williams When I was asked to write about what makes an online sales person a GOAT, so many things came to mind. I have been in the new home industry for 18 years. I went through the recession and now a pandemic and everything in between. GOAT OSCs can...
7 Ways an Online Sales Concierge Helps You Stay Authentic on Social Media
The customer journey for buying a new home is becoming more demanding than ever. Buyers are purchasing homes site-unseen and completing the process entirely online. While this is still unusual, it emphasizes the importance of ensuring every online touchpoint with your...
Why Having an Authentic Social Media Presence Matters as a Home Builder | Part 1
Millennials and Gen Zers have grown up with the internet at their fingertips from an early age, if not from the time they could put fingers to keyboard. Effective marketing to these generations requires thinking like someone who has always known Google knows best -...
CRM is Crucial to Your Sales Process as a Home Builder | Part 2
Your CRM (Customer Relationship Management) system has the ability to smooth the sales process, creating a seamless experience for your customers, but many home builders aren’t taking the time to optimize their CRM. A CRM can do more than simply be a digital Rolodex....
Why A CRM is Crucial to Your Sales Process as a Home Builder | Part 1
Whenever a lead walks into your sales office it costs you money to create an opportunity with that lead. If you are not using a customer relationship management (CRM) software to capture that lead and share it with marketing and online sales, you are essentially...
Chronicles of a Multicultural OSC
When I started as an OSC (Online Sales Concierge) a little over a year ago, I expected that I would impact people’s lives by helping them find their dream home. What I didn’t expect was the way they ended up affecting mine. A little back story…I have only been a U.S...
A Herd of Unicorns, A Tribe of Goats: Rise of the Online Sales Experts
When you hear “OSC Unicorn” I bet a couple of names come to mind. These Online Sales Concierges have quickly become the industry gold standard, and they’re who we strive to hire when looking to develop a killer online buying experience. Never talked about: The OSC...
What Drives You: Shari
“Tell me what you love, I’ll show you who you are” Recently, I had the opportunity to hear Shawn Nelson speak at Cannonball Moments. Shawn challenged us to ask ourselves, "What do I love." He didn't want your typical response of: my family, my job, world peace...no,...
What Drives You: Don
Shared Drive always challenges their team members to think outside the box and be different. To be forward thinkers. When our leaders challenged our team to write about what we love or what drives us, I initially thought, “Really? I have to do this?”. Being that I...
What Drives You: Karolina
What Drives You is a phrase you hear often from Shared Drive. It’s because it’s our mantra- both internally and externally. Whether it’s a builder partner or a team member we truly want to discover what’s most important to our people. When we know that we know how to...
A Halloween Horror Story: The Feature Dump
My story begins in a simple way; we needed a new mattress. Now, like many, I have exercised that “replace your mattress every 5-10 years” liberally. I’m embarrassed to even tell you how old our mattress was. But we were moving and I had the perfect opportunity to toss...
Shared Drive Goes Deeper: Implementing New Technology
When it comes to new technology implementation, we suggest you start the conversation with the organization's classic "catch-all" duo: the OSC and the marketing manager. Many of our previous discussions have centered on the role of the OSC, but today, we'd like to...
Unicorns Are Found Online
Written by: Shari Morton, Diana Wallace, Cori Masters I was speaking with a marketing professional recently, explaining to him the services that Shared Drive provides, and his response was, “Wow, so you guys are like, brainiac OSCs!”. My response: “no, we’re OSCs.”...
Meet Diana
Hi, I’m Diana. I’ve been an OSC since 2016 and fell in love with the role on day one! It’s a pretty great thing we get to do and be - we are the front line of our builder’s business and not only do we get people started on their dreams, but we set the tone for how...
How to stay connected when proximity is not an option…
Regardless of how 2020 has got you feeling, one factor remains unchanged; the need to stay connected is more important than ever. This unprecedented year has forced us all to adapt to new ways of communicating and conducting business. Just like any evolution, change...