Our Insights
5 Top Tips on Social Media for Home Builders
A few weeks ago we spoke to Chelsey Keenan, the Director of Digital Marketing at Group Two, a full-service advertising agency for home builders across the US. Chelsey manages the teams in social media, SEO, and SEM, so she knows what it takes for home builders to...
How The Role of the OSC Has Changed Since the Pandemic
Most of us think of our lives in two sections; pre-pandemic and post-pandemic. Those 12-24 months in the middle (2020 and 2021 - the pandemic itself) are a strange time to recall, as our lives were so different from how they were both before and since. All of us...
Sofia Godoy NAHB’s Silver Award Winner for Rookie Online Sales Counselor of the Year
NAHB’s National Sales and Marketing Council (NSMC) has announced Silver Award Winners for The Nationals new home sales and marketing awards. Shared Drives’ Sofia Godoy with Stone Martin Builders received Silver Award honors for Rookie Online Sales Counselor...
Utilizing Data to Create a Powerhouse Sales Team
We recently had the pleasure of sitting down with Dave Betcher, the co-founder of the popular CRM Lasso, to get his top tips about how home builders can use data to create a powerhouse sales team. Dave has been a senior consultant in the home building industry...
What Does an OSC Do in a Day?
We’re passionate about talking about all the ways an OSC can add value to your business, but since it’s a relatively new and ever-evolving role, many home builders still aren’t sure precisely what OSCs do. It’s tempting for many to imagine they’re simply customer...
Year-End Review: Our Growth, Lessons Learned, and Goals for the Future
It's been another big year here at Shared Drive and our second full year in business. This year we've accomplished a lot and learned even more! We've redefined the role we play for our clients and expanded our team and customer base. In life and business, it's...
The Circular Sales Process
The mapped sales process for homebuilders, like so many other businesses, is linear. Leads are recommended to you or see your marketing, make contact, talk to the OSC, move on to the onsite team, then to the design center, and so on. It’s methodical, and it has...
Who’s Responsible for “Managing” the OSC? (Sales, Marketing, or Both?)
“When the industry finally realizes that the OSC is its own unique position, then the whole organization will work better. It all starts by giving the OSC their own department and training.” ~ Shari Morton | Shared Drive An OSC (Online Sales Concierge) is a...
OSC Tips: Keep Your Website in Tip-Top Shape
“A website as a “virtual model home” is a valuable solution for shoppers who are inconvenienced by the innate limitation of interactions that occur in the physical world.” ~ Erin Fitts | Executive OSC Shared Drive All established businesses understand that...
Award Winning OSC
What It Takes to Have Award-Winning OSCs on Your Team Online sales are a crucial component in any modern home-builders business, so naturally, you only want to have the best Online Sales Concierges (OSCs) on your side. We’re fortunate enough to have more than a...
5 Reasons Why Remote Working is Awesome for Employers
Do you think the benefits of remote working are all on the side of the employee? Think again. While yes, remote working does offer the person working for you a host of benefits (no travel time, no extra expenses on food and clothing, ability to get chores done...
The OSC: The answer to humazing your new virtual process
The home-building industry is changing. Quickly. And whether we are ready or not, embracing and integrating technology into the builders’ process is what our consumers are demanding. We’re being met with options for 3D printing, virtual reality tours, virtual...
