Our Insights
Builder Signal: How You Can Better Control the Funnel with Technology
Technology is constantly evolving and home builders need to be willing to adopt new technologies and empower their OSCs if they want to provide the very best experience for home buyers and stay ahead of the competition. We reached out to Paul J. Gortzig, the...
The Importance of Storytelling in Home Builder Marketing + How to Do It
It’s easy to get stuck in a rut when it comes to your marketing. Many home builders develop processes that work and continue to repeat them over and over, simply slotting each new build or community into those templates. And there’s nothing wrong with that -...
5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM
Your onsite sales team is the face of your company to potential home buyers. They are the ones who meet with buyers, showcase your homes and communities, and guide customers through all necessary in-person interactions that get the sale through to closing. It used...
Does Your Website Tell a Story? 6 Ways to Connect with Buyers Through Your Website
As a home builder, you understand the importance of crafting a compelling narrative for your customers. Whether it’s showcasing your company’s values, highlighting your exceptional craftsmanship, or showcasing the unique features of your homes, storytelling is key...
Uncomplicating Your Online and Onsite Sales Process
This month we had the pleasure of (virtually) sitting down with David Hagan, the owner of Sales Uncomplicated to talk about the online and onsite handoff process and how we can uncomplicate the current norm by creating a cohesive relationship between your onsite...
GOAT OSCs Engage Their Buyers on a Different Level: Here’s How
We’ve been changing what it means to be an Online Sales Concierge for years now; taking a role that is essential for home builders. Our OSCs aren’t receptionists, salespeople, or social media managers. We’ve trained a team of GOAT OSCs by ensuring they have a large...
The Benefits of Looping All Communications Back to Your Website
Here at Shared Drive we believe wholeheartedly that your website is your virtual sales office. A home builder’s website plays a crucial role in the sales process, giving your potential customers the information they need to be ready to buy from you. Since we know...
Connecting Your Teams, Departments, and Processes: An OSC’s Role
When we think about the customer journey, we visualize it much like a road trip. It’s a journey from A to B, with waypoints to cross. At each of those points, a different member of the team is in contact with the customer. Perhaps first they contact your OSC or a...
5 Top Tips on Social Media for Home Builders
A few weeks ago we spoke to Chelsey Keenan, the Director of Digital Marketing at Group Two, a full-service advertising agency for home builders across the US. Chelsey manages the teams in social media, SEO, and SEM, so she knows what it takes for home builders to...
How The Role of the OSC Has Changed Since the Pandemic
Most of us think of our lives in two sections; pre-pandemic and post-pandemic. Those 12-24 months in the middle (2020 and 2021 - the pandemic itself) are a strange time to recall, as our lives were so different from how they were both before and since. All of us...
Sofia Godoy NAHB’s Silver Award Winner for Rookie Online Sales Counselor of the Year
NAHB’s National Sales and Marketing Council (NSMC) has announced Silver Award Winners for The Nationals new home sales and marketing awards. Shared Drives’ Sofia Godoy with Stone Martin Builders received Silver Award honors for Rookie Online Sales Counselor...
Utilizing Data to Create a Powerhouse Sales Team
We recently had the pleasure of sitting down with Dave Betcher, the co-founder of the popular CRM Lasso, to get his top tips about how home builders can use data to create a powerhouse sales team. Dave has been a senior consultant in the home building industry...
