Our Insights
Building Trust Through Your Marketing
In the competitive landscape of home building, trust isn’t merely an advantage–it’s essential. When a family decides on a home builder, they’re investing more than money; they’re investing dreams and aspirations. Central to winning and maintaining this trust is the...
Understanding the Role of an OSC
Here at Shared Drive, we’ve spent years pioneering what it means to be an OSC. Online Sales Concierges are not just online receptionists or extra salespeople; they’re facilitators and guides for your clients. Finding a new home is a significant chapter in...
Your Website is Your Most Important Model Home
Selling new homes without model homes can be challenging. Prospective buyers desire to enter a home you have constructed to assess its quality, explore the available floorplans, and get a feel for the lifestyle your homes provide. But there’s an important place...
Creating Buyer Satisfaction: Transformative Power of Processes and Technology
Meet Tom Houghton, the man behind Round Peg Solutions. Renowned as a natural problem-solver and a dynamic force in the business world, he has devoted his career to helping companies define their strategies and achieve their goals. A recipient of ProRemodeler’s...
5 Guaranteed Ways to Make Your Marketing Memorable
Whether you serve your customers online, offline, or both, you face the ongoing challenge of reaching your customers and resonating with them meaningfully. The most successful brands create marketing and advertising that moves their ideal customer to take action...
The Scoop on Setting Online Sales Goals
We’re midway through the year and you’re trying to figure out if your online sales program is working or not. There has been a long discussion on how builders should be setting online sales goals. Let’s first acknowledge that setting goals can be overwhelming. ...
Be the Hero: Reviving Your Sales Pipeline
Often marketers and leaders are focused on what new leads are coming in – did we get enough this month? Most of us have a goldmine of leads sitting in our databases that just need the right kind of nurturing, only the right sales and OSC teams can provide. By...
Harnessing the Power of Customer Testimonials in Home Builder Marketing
What’s the first thing you do when you’re thinking of buying something from a new-to-you company? You look up the reviews. You want to know if they’re legitimate, trustworthy, and what kinds of experiences other people have had with them before you. If you’ve...
Why Branding is Indispensable When Navigating a Shifting Market
The market is shifting; we have a whole new generation of buyers stepping into their buying power, interest rates have reached a 16-year high, and a rise in the cost of living has created a general sense of uncertainty for many people. But, don’t worry, people are...
What Makes a GOAT OSC
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or...
Builder Signal: How You Can Better Control the Funnel with Technology
Technology is constantly evolving and home builders need to be willing to adopt new technologies and empower their OSCs if they want to provide the very best experience for home buyers and stay ahead of the competition. We reached out to Paul J. Gortzig, the...
The Importance of Storytelling in Home Builder Marketing + How to Do It
It’s easy to get stuck in a rut when it comes to your marketing. Many home builders develop processes that work and continue to repeat them over and over, simply slotting each new build or community into those templates. And there’s nothing wrong with that -...
