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As Shared Drive celebrates our 5-year anniversary, we’re taking a moment to pause and reflect, not just on what we’ve done, but on who we’ve become. These first five years were a season of building, of learning through trial, through momentum, through missteps. We’ve...
When the market gets tight, most builders instinctively pull back on marketing. Budgets shrink. Campaigns get delayed. Strategy meetings turn into survival mode. We get it. When leads slow and margins tighten, it feels safer to cut "extras" like branding or content....
Let’s talk about your CRM, the unsung hero (or unacknowledged villain) of your entire sales and marketing teams. For some builders, the CRM is a well-oiled machine. For others, it’s a chaotic mess of unrated contacts, missing notes, and follow-up tasks from 2019...
If you’re in homebuilding, you know how fast Q4 can sneak up. One minute you're wrapping up summer incentives, the next you're trying to keep momentum going through the holidays. But, I’m here to say that Q4 should be the most strategic season of the year. Smart...
Your website and your email strategy are both part of the same customer journey, so why do they so often feel disconnected? Most builders have the right tools in place: a beautiful website, email automation, chatbots, and trained OSCs. But when those elements don’t...
If you're still relying solely on traditional marketing and gut feelings to guide your strategy, you're essentially driving with your eyes closed. Sure, you'll eventually get somewhere, but probably not where you want to go, and definitely not efficiently. With...
From working with homebuilders across the country, I’ve found that branding usually isn’t top of mind when the sales pipeline feels tight. Most builders are focused on traffic, inventory, interest rates. Branding feels like a “set it and forget it” effort, until it...
Incentives are everywhere in today’s market. Homebuyers expect them, and most builders are promoting them across every possible channel. But here’s the catch, just because incentives are common doesn’t mean they’re being used effectively. In fact, the way some...
The homebuilding industry has never had more tools at its fingertips. Automation, AI, and CRM integrations have made it possible to move faster, track more, and create better experiences across the buyer journey. But here’s the truth we’ve seen over and over again:...
Let’s be honest, there’s friction between Online Sales Concierges (OSCs) and salespeople. If you’ve been an OSC for more than a minute, you’ve felt it. That subtle (or not-so-subtle) resistance. The side-eye when a deal closes, and you get credit. The skepticism about...
When you think about effective marketing, email isn’t always the flashiest channel. It doesn’t trend on TikTok or get the biggest applause in boardrooms. But when it’s done well, it works harder than almost any other tool in your marketing toolbox. At Shared Drive, we...
We work with a lot of small to medium-sized home builders across the country, and one of the most common questions we get is: “How quickly will we see results from an OSC program?” Right behind that is, “What should we expect when launching?” Most builders who connect...