In this episode of Just Make It Pretty, Sarah sits down with Nicole Curtis to talk about what actually makes builders stand out online. After 12+ years in corporate homebuilding, Nicole launched House of Influence and now helps brands build visibility with intention.
They cover:
• Why most builders are “posting to post”
• What buyers really notice when comparing builders online
• The story behind the “Girl Math” campaign
• How to use social to educate buyers on process, not just product
• The biggest missed opportunities in builder marketing
Plus a rapid-fire round on social media myths builders still believe.
This conversation reframes social media as a strategic business tool, not a box to check.
🔗 Connect with Nicole: https://www.linkedin.com/in/nicole-curtis-996a3664/
🎧 Listen to the full episode on Spotify and YouTube.
👉 Subscribe for more real conversations on marketing and leadership in homebuilding.
