In this episode, Sarah Haynes and Shari Morton discuss why offering too many incentives can harm your product’s value, particularly in the homebuilding industry. They explore the risks of working for free, how upfront discounts can hurt your brand, and why empowering your sales team to manageincentives is a better strategy. Plus, learn about creative alternatives to offering discounts that add real value.
In This Episode:
- The dangers of offering too many incentives upfront.
- Why working for free isn’t a good long-term strategy.
- How the sales team can offer personalized incentives more effectively.
- Alternative ways to offer value without discounting.
