In this episode, Sarah sits down with Marisa Kennerson,National Account Director of New Construction at Realtor.com, to talk about how builders can create listings that actually stop the scroll and motivate buyers to take action. From photo strategy to content gaps to data insights, Marisa brings years of national-level experience and breaks down what really separates high-performing listings from everything else in the market.
Whether you are a builder, marketer, or sales leader, this conversation will help you rethink how you present your communities online and how small improvements can create big movement in buyer engagement.
In this episode, we cover:
· Why Listings Matter More Than Ever
· How to Build a Better Listing
· Smarter Targeting and Data Insights
PLUS Practical Takeaways
• The one thing builders should fix first
• Tools and resources to benchmark what “good” looks like
• How to refine your listing strategy even with limited time
Realtor.com Research:
https://www.realtor.com/research
Connect with Marisa:
marisa.kennerson@realtor.com
https://www.linkedin.com/in/marisakennerson/
