Builders Are Making Buying a Home Harder Than It Needs to Be with Lindsay Haltom

So why do we make it so difficult?

In this episode of Just Make It Pretty, Sarah sits down with Lindsay Haltom, Director of Sales & Marketing at Homes by Taber, to talk about one of the most overlooked competitive advantages in homebuilding: removing friction from the buyer journey.

With more than a decade of experience leading marketing, online sales, and sales, Lindsay shares how her team has reimagined the homebuying experience by making it more transparent, more intuitive, and more buyer-focused.

From publishing pricing and structural options online to designing a website that actually answers buyers’ questions, this conversation explores how empathy, transparency, and cross-functional alignment can transform the customer experience.

If you’ve ever wondered why buyers leave your website frustrated, why so many builder websites feel the same, or how to build more trust before a buyer ever walks into a model home, this episode is for you.

• Why builders often forget what it’s like to buy a home
• How transparency builds trust and speeds up buyer decisions
• Why “people don’t work here” is one of the most important reminders for every builder
• What it really means to create a transparent homebuying experience
• How Homes by Taber approaches pricing, floor plans, and personalization online
• Why so many builder websites look and function the same
• How buyer empathy should shape your website and marketing strategy
• The role marketing, sales, construction, and leadership each play in the customer experience
• What today’s buyers expect that builders still aren’t delivering
• Where Lindsay believes the future of the homebuying experience is headed

Lindsay Haltom is the Director of Sales & Marketing at Homes by Taber, where she has spent more than 11 years helping shape the company’s brand, marketing strategy, online sales, and customer experience. Her passion is making the homebuying process easier, more transparent, and more enjoyable for buyers while helping builders stand out through exceptional customer experiences.