How to Use Social Media to Market Your Business: The Shared Drive Process

In the vast ocean of social media, standing out and making a mark can often seem like an insurmountable challenge. The digital landscape is cluttered with voices competing for attention, making it all the more crucial to harness the power of social media marketing effectively. We see a lot of businesses posting for the sake of posting, or becoming frustrated that they’re not seeing results. Social media, harnessed and used the right way, can turn your business into an unstoppable force, so you can’t let your frustrations deter you.

To help you turn things around, we want to share with you our best practices and show you some of the ways we create success for our clients with their social media marketing.


How to Use Social Media to Market Your Business: The Shared Drive Process

Know Your Tribe

First, we dive deep into understanding the heartbeat of the audience. For sectors like home building and services, the clientele demand authenticity, expertise, and a good reputation so they feel safe putting their trust in you. Make sure you know your audience inside-out, and take a hard look at your content. Are you showing the people behind the brand? Are you giving social proof? If all your images are just product photos or stock images, you’re not going to create a connection.

We leverage social media analytics to understand what’s working, what’s not, audience interests and behaviors, tailoring content to speak directly to their needs, concerns, and aspirations. It’s not about casting a wide net; it’s about precision targeting to resonate deeply.


Craft Content That Resonates and Engages

Content reigns supreme in the digital domain, but it’s the engagement that crowns the king. Our approach revolves around creating content that not only showcases our expertise and the value we bring but also initiates and sustains conversations with our audience. From educational blog posts to stunning visuals and heartfelt testimonials, every piece of content is a building block in establishing trust.


Understand the Power of Personal Branding

In the digital age, personal branding has emerged as a cornerstone of effective marketing, particularly for salespeople, realtors, and business owners. After all, people connect with people. Showcasing faces behind the brand, sharing personal journeys, anecdotes, and values helps people develop a relationship with you, and the faces behind your brand. Personal branding isn’t about self-promotion, it’s about positioning yourself as a real, accessible, leader in your space, paving the way for more referrals and opportunities.


Go Beyond Consistency

Consistency isn’t just about frequency; it’s about maintaining a cohesive brand voice and messaging across all chosen platforms. Pay attention to when your audience is active so you can post right when they’re opening up their app and get early eyeballs on what you post. Not only will this help you connect with the audience that sees it immediately, but it shows the algorithm on your platform that your content is worth paying attention to and pushing out to new audiences.


Cultivate Engagement Through Interactive Content

Content often feels static; you upload it and hope other people see it and take action. Using more interactive forms of content more often can increase engagement rates and create a deeper connection with your audience. Polls, Q&A sessions, contests, and live streams are all ways to encourage your audience to share their thoughts with you. Their input gives you essential data you can use in your marketing and product or service development. We ensure our clients’ feeds have a back and forth with their audience.


Leverage User-Generated Content

We empower our clients to leverage user-generated content to bolster their organic growth. Encouraging clients, fans, and followers to share their own stories, photos, or reviews related to your brand not only provides authentic testimonials but also amplifies your reach organically. This peer-to-peer endorsement builds trust and credibility, essential components of a strong social media presence.


Foster a Sense of Belonging

We emphasize the importance of making each follower feel seen and heard, fostering a strong sense of community and belonging. This involves acknowledging comments, sharing follower highlights, and creating content that reflects the collective values and interests of your community. A strong, engaged community not only supports organic growth but also lays the foundation for sustained success. This is one area where our OSCs can make a big difference and can be constantly available to reply to messages and comments as they come in, making your followers feel seen and heard.


Social media marketing can create deeper connections with customers past, future, and present, but you have to be active and create engagement to see the results. You need to take a strategic approach. The Shared Drive Process is all about creating a strategy that nurtures a connection between the brand and the audience. We work hand-in-hand with our clients to ensure their brand shines on social media and that their ideal customer finds and is attracted to them. With the right strategy, social media marketing doesn’t have to feel like an uphill battle. If you’re looking to uplevel or overhaul your social media marketing so it’s helping grow your business, we’re here to help. Click here to learn more and view our past project gallery to see what we can do for you.

Written By

Sarah Haynes

Shared Drive | CMO