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Our Insights

IBS, OSC Stories, Shari Morton

Why more OSCs should go to IBS…

I remember the first time I attended the Internal National Builders Show back in 2016. Just over a year prior, I had embraced the role of my builder's first Online Sales Concierge (OSC), bearing the title of “Online Home Advisor”. To be honest, I was unaware of the...

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Marketing, Sarah Haynes

Building Trust Through Your Marketing

In the competitive landscape of home building, trust isn’t merely an advantage–it’s essential. When a family decides on a home builder, they’re investing more than money; they’re investing dreams and aspirations. Central to winning and maintaining this trust is the...

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