Our Insights
5 Guaranteed Ways to Make Your Marketing Memorable
Whether you serve your customers online, offline, or both, you face the ongoing challenge of reaching your customers and resonating with them meaningfully. The most successful brands create marketing and advertising that moves their ideal customer to take action...
The Scoop on Setting Online Sales Goals
We’re midway through the year and you’re trying to figure out if your online sales program is working or not. There has been a long discussion on how builders should be setting online sales goals. Let’s first acknowledge that setting goals can be overwhelming. ...
Be the Hero: Reviving Your Sales Pipeline
Often marketers and leaders are focused on what new leads are coming in – did we get enough this month? Most of us have a goldmine of leads sitting in our databases that just need the right kind of nurturing, only the right sales and OSC teams can provide. By...
Harnessing the Power of Customer Testimonials in Home Builder Marketing
What’s the first thing you do when you’re thinking of buying something from a new-to-you company? You look up the reviews. You want to know if they’re legitimate, trustworthy, and what kinds of experiences other people have had with them before you. If you’ve...
Why Branding is Indispensable When Navigating a Shifting Market
The market is shifting; we have a whole new generation of buyers stepping into their buying power, interest rates have reached a 16-year high, and a rise in the cost of living has created a general sense of uncertainty for many people. But, don’t worry, people are...
What Makes a GOAT OSC
Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or...
Builder Signal: How You Can Better Control the Funnel with Technology
Technology is constantly evolving and home builders need to be willing to adopt new technologies and empower their OSCs if they want to provide the very best experience for home buyers and stay ahead of the competition. We reached out to Paul J. Gortzig, the...
The Importance of Storytelling in Home Builder Marketing + How to Do It
It’s easy to get stuck in a rut when it comes to your marketing. Many home builders develop processes that work and continue to repeat them over and over, simply slotting each new build or community into those templates. And there’s nothing wrong with that -...
5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM
Your onsite sales team is the face of your company to potential home buyers. They are the ones who meet with buyers, showcase your homes and communities, and guide customers through all necessary in-person interactions that get the sale through to closing. It used...
Does Your Website Tell a Story? 6 Ways to Connect with Buyers Through Your Website
As a home builder, you understand the importance of crafting a compelling narrative for your customers. Whether it’s showcasing your company’s values, highlighting your exceptional craftsmanship, or showcasing the unique features of your homes, storytelling is key...
Uncomplicating Your Online and Onsite Sales Process
This month we had the pleasure of (virtually) sitting down with David Hagan, the owner of Sales Uncomplicated to talk about the online and onsite handoff process and how we can uncomplicate the current norm by creating a cohesive relationship between your onsite...
GOAT OSCs Engage Their Buyers on a Different Level: Here’s How
We’ve been changing what it means to be an Online Sales Concierge for years now; taking a role that is essential for home builders. Our OSCs aren’t receptionists, salespeople, or social media managers. We’ve trained a team of GOAT OSCs by ensuring they have a large...
