Shari Morton
Chief Growth Officer | Founder
With over 10 years of experience as a remote Online Sales Counselor (OSC), Shari Morton is celebrated in the building industry for her drive, tenacity, and innovative approach to online sales. As the founder of Shared Drive, she has been instrumental in its growth from a startup in 2020 to a leading OSC solution company serving a diverse range of builders. Prior to Shared Drive, Shari’s expertise in online sales and customer relationship management earned her the prestigious NAHB Online Sales Counselor of the Year Gold Award in 2017.
In 2016, Shari significantly contributed to her builder client’s success, driving nearly 47% of their annual sales and exceeding industry standards with her effective lead conversion strategies. Her ability to blend technology with traditional sales techniques has been a key factor in her impressive track record.
Shari’s journey began when she immigrated to the U.S. from Vietnam at the age of 5. Learning English through music and radio, she developed a passion for challenging the status quo and innovating within her field. This drive led her to design an impactful online sales and customer relationship system while working in real estate, before eventually co-founding Shared Drive.
As Chief OSC and CGO, Shari not only oversees the strategic direction of the company but also stays hands-on, often stepping in to support her team directly. She believes in constantly adapting to the evolving market and maintains a close eye on buyer behavior and industry trends. Her commitment to efficiency and success has made her a voice for change in the industry.
Shari is an avid explorer of new technology, particularly tools that enhance the efficiency and effectiveness of OSCs. In her free time, she enjoys the simple pleasures of life, day dreaming of a peaceful farm life filled with goats and herbs. This blend of high-powered professional achievement and grounded personal interests makes Shari a unique and respected figure in her field.
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The Conversation Worth Remembering: Why Great OSCs Don’t Use Scripts
We have never had more ways to communicate with our customers, and yet somehow, we are getting worse at having actual conversations with them. Think about it. We have voice notes, video messaging, automation, text messaging, email sequences, lead scoring, and more...
Every Department Has a Story. Data Tells the Truth.
Why the builders growing through difficult markets are the ones that understand their business most clearly. There Has Never Been a “Good” Market I’ve been in new home sales since 2011, and in all that time, I’ve never worked in what anyone would call a good...
The Psychology of Early Access in New Community Launches (And Why It Works)
The Part of the Buyer Journey No One Tracks In homebuilding, we spend a lot of time optimizing the visible parts of the process. Pricing. Product. Lead flow. Conversion rates. But there’s a quieter variable that often matters just as much. How the...
Your Follow-Up Isn’t Broken. Your System Is
Inconsistent Follow-Up Isn’t a People Problem. It’s a System Failure. Industry data and reporting has been clear for years. Speed and consistency of follow-up directly impact conversion. Responding within the first five minutes dramatically increases the likelihood...
Your CRM Wasn’t Built for Homebuilding
Your CRM Wasn’t Built for Homebuilding; Here’s Why That’s Hurting Your Sales Your CRM should be the most reliable source of truth in your sales and marketing strategy. So why does it feel like you’re making guesses instead of data-driven decisions? If your reports...
Fix the CRM, Fix the Forecast: 2026 Starts with Data You Can Actually Trust
You can’t make data-driven decisions if you don’t trust your data. That’s the reality many homebuilders are facing heading into 2026. Your CRM might look robust on paper, but if it’s not adopted, aligned, or accurate, it’s not a real decision-making tool. It’s a...
Common CRM Mistakes (and How to Avoid Them)
Let’s talk about your CRM, the unsung hero (or unacknowledged villain) of your entire sales and marketing teams. For some builders, the CRM is a well-oiled machine. For others, it’s a chaotic mess of unrated contacts, missing notes, and follow-up tasks from 2019...
From Click to Follow-Up: A Complete Guide to Making Your Website and Email Feel Like a Conversation
Your website and your email strategy are both part of the same customer journey, so why do they so often feel disconnected? Most builders have the right tools in place: a beautiful website, email automation, chatbots, and trained OSCs. But when those elements don’t...
Why Technology Matters In Homebuilding
If you’re still relying solely on traditional marketing and gut feelings to guide your strategy, you’re essentially driving with your eyes closed. Sure, you’ll eventually get somewhere, but probably not where you want to go, and definitely not...
Automation in Homebuilding: What to Automate (and What to Never Touch)
The homebuilding industry has never had more tools at its fingertips. Automation, AI, and CRM integrations have made it possible to move faster, track more, and create better experiences across the buyer journey. But here’s the truth we’ve seen over and over again:...