Meet Shari Morton
Shari Morton is our Chief OSC and has been working as a remote OSC for over 9 years. She has been responsible for building mulitple, successful online programs and has been awarded for her work with a NAHB Gold – OSC of the year, among other accolades.
In 2016, as an OSC she contributed to nearly 47 percent of her builder’s annual sales, totaling over $35 million in revenue. Leveraging technology to her advantage, in 2016 she converted 21 percent of leads to appointments, and of those appointments, nearly 34 percent went to contracts. At the time that was 10% over the industry standard! As a result of this work, Shari received the NAHB Gold Award for Online Sales Counselor of the Year in 2017. Passionate about achieving the perfect home-buying experience, she co-founded Shared Drive in 2020.
Shari attributes her success to her amazing network of other OSCs and her genuine interest in people and their homebuying journey. She is a huge lover of exploring new tech tools that make #OSClife easier and more efficient.
Accolades
Featured Articles
The Importance of Storytelling in Home Builder Marketing + How to Do It
It’s easy to get stuck in a rut when it comes to your marketing. Many home builders develop processes that work and continue to repeat them over and over, simply slotting each new build or community into those templates. And there’s nothing wrong with that -...
5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM
Your onsite sales team is the face of your company to potential home buyers. They are the ones who meet with buyers, showcase your homes and communities, and guide customers through all necessary in-person interactions that get the sale through to closing. It used...
Does Your Website Tell a Story? 6 Ways to Connect with Buyers Through Your Website
As a home builder, you understand the importance of crafting a compelling narrative for your customers. Whether it’s showcasing your company’s values, highlighting your exceptional craftsmanship, or showcasing the unique features of your homes, storytelling is key...
Connecting Your Teams, Departments, and Processes: An OSC’s Role
When we think about the customer journey, we visualize it much like a road trip. It’s a journey from A to B, with waypoints to cross. At each of those points, a different member of the team is in contact with the customer. Perhaps first they contact your OSC or a...
Year-End Review: Our Growth, Lessons Learned, and Goals for the Future
It's been another big year here at Shared Drive and our second full year in business. This year we've accomplished a lot and learned even more! We've redefined the role we play for our clients and expanded our team and customer base. In life and business, it's...
The Circular Sales Process
The mapped sales process for homebuilders, like so many other businesses, is linear. Leads are recommended to you or see your marketing, make contact, talk to the OSC, move on to the onsite team, then to the design center, and so on. It’s methodical, and it has...
Who’s Responsible for “Managing” the OSC? (Sales, Marketing, or Both?)
“When the industry finally realizes that the OSC is its own unique position, then the whole organization will work better. It all starts by giving the OSC their own department and training.” ~ Shari Morton | Shared Drive An OSC (Online Sales Concierge) is a...
5 Reasons Why Remote Working is Awesome for Employers
Do you think the benefits of remote working are all on the side of the employee? Think again. While yes, remote working does offer the person working for you a host of benefits (no travel time, no extra expenses on food and clothing, ability to get chores done...
The OSC: The answer to humazing your new virtual process
The home-building industry is changing. Quickly. And whether we are ready or not, embracing and integrating technology into the builders’ process is what our consumers are demanding. We’re being met with options for 3D printing, virtual reality tours, virtual...
All About Secret Shops: What Are They and Why Do You Need One?
At Shared Drive, we’re all OSC Pros and we’ve spent years perfecting online sales processes. We know exactly what it takes to create an outstanding online customer experience that helps potential home buyers make the right decision. Our team of experts developed...
