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Shari Morton

Chief Growth Officer  |  Co-Founder

With over 9 years of experience as a remote Online Sales Counselor (OSC), Shari Morton is celebrated in the building industry for her drive, tenacity, and innovative approach to online sales. As the co-founder of Shared Drive, she has been instrumental in its growth from a nascent startup in 2020 to a leading OSC solution company serving a diverse range of builders. Prior to Shared Drive, Shari’s expertise in online sales and customer relationship management earned her the prestigious NAHB Online Sales Counselor of the Year Gold Award in 2017.

In 2016, Shari significantly contributed to her builder client’s success, driving nearly 47% of their annual sales and exceeding industry standards with her effective lead conversion strategies. Her ability to blend technology with traditional sales techniques has been a key factor in her impressive track record.

Shari’s journey began when she immigrated to the U.S. from Vietnam at the age of 5. Learning English through music and radio, she developed a passion for challenging the status quo and innovating within her field. This drive led her to design an impactful online sales and customer relationship system while working in real estate, before eventually co-founding Shared Drive.

As Chief OSC and CGO, Shari not only oversees the strategic direction of the company but also stays hands-on, often stepping in to support her team directly. She believes in constantly adapting to the evolving market and maintains a close eye on buyer behavior and industry trends. Her commitment to efficiency and success has made her a voice for change in the industry.

Shari is an avid explorer of new technology, particularly tools that enhance the efficiency and effectiveness of OSCs. In her free time, she enjoys the simple pleasures of life, day dreaming of a peaceful farm life filled with goats and herbs. This blend of high-powered professional achievement and grounded personal interests makes Shari a unique and respected figure in her field.

Accolades

Featured Articles

The Importance of Objective Lead Statuses for New Home Builders

The Importance of Objective Lead Statuses for New Home Builders

In the realm of home building, where every lead is a potential opportunity, the way we manage and classify leads can significantly impact our success. Enter CRM systems like Salesforce, Hubspot, and Lasso, powerful tools that empower home builders to streamline...

Harmonizing Teams and Technology: Key Strategies for Efficient Home Sales

Harmonizing Teams and Technology: Key Strategies for Efficient Home Sales

Put yourself in your customer’s shoes: they speak to your OSC (online sales counselor) about what may be possible for them when purchasing in one of your communities, and your OSC takes their information and sets up an appointment for them with your sales team....

5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM

5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM

Your onsite sales team is the face of your company to potential home buyers. They are the ones who meet with buyers, showcase your homes and communities, and guide customers through all necessary in-person interactions that get the sale through to closing. It used...