Meet Shari Morton
Shari Morton is our Chief OSC and has been working as a remote OSC for over 9 years. She has been responsible for building mulitple, successful online programs and has been awarded for her work with a NAHB Gold – OSC of the year, among other accolades.
In 2016, as an OSC she contributed to nearly 47 percent of her builder’s annual sales, totaling over $35 million in revenue. Leveraging technology to her advantage, in 2016 she converted 21 percent of leads to appointments, and of those appointments, nearly 34 percent went to contracts. At the time that was 10% over the industry standard! As a result of this work, Shari received the NAHB Gold Award for Online Sales Counselor of the Year in 2017. Passionate about achieving the perfect home-buying experience, she co-founded Shared Drive in 2020.
Shari attributes her success to her amazing network of other OSCs and her genuine interest in people and their homebuying journey. She is a huge lover of exploring new tech tools that make #OSClife easier and more efficient.
Accolades
Featured Articles
Why more OSCs should go to IBS…
I remember the first time I attended the Internal National Builders Show back in 2016. Just over a year prior, I had embraced the role of my builder's first Online Sales Concierge (OSC), bearing the title of “Online Home Advisor”. To be honest, I was unaware of the...
Understanding SEO: Quick Wins vs. Long-Term Value
Whenever I'm posed with the question, "Do you do SEO?", it prompts me to think about the varied perceptions surrounding it. Many equate SEO to stock market dynamics, presuming that with the right investment and understanding, coupled with the right broker, stocks...
Your Website is Your Most Important Model Home
Selling new homes without model homes can be challenging. Prospective buyers desire to enter a home you have constructed to assess its quality, explore the available floorplans, and get a feel for the lifestyle your homes provide. But there’s an important place...
Harnessing the Power of Customer Testimonials in Home Builder Marketing
What’s the first thing you do when you’re thinking of buying something from a new-to-you company? You look up the reviews. You want to know if they’re legitimate, trustworthy, and what kinds of experiences other people have had with them before you. If you’ve...
Why Branding is Indispensable When Navigating a Shifting Market
The market is shifting; we have a whole new generation of buyers stepping into their buying power, interest rates have reached a 16-year high, and a rise in the cost of living has created a general sense of uncertainty for many people. But, don’t worry, people are...
The Importance of Storytelling in Home Builder Marketing + How to Do It
It’s easy to get stuck in a rut when it comes to your marketing. Many home builders develop processes that work and continue to repeat them over and over, simply slotting each new build or community into those templates. And there’s nothing wrong with that -...
5 Reasons Why It’s Critical for Your Onsite Sales Team to Use Your CRM
Your onsite sales team is the face of your company to potential home buyers. They are the ones who meet with buyers, showcase your homes and communities, and guide customers through all necessary in-person interactions that get the sale through to closing. It used...
Does Your Website Tell a Story? 6 Ways to Connect with Buyers Through Your Website
As a home builder, you understand the importance of crafting a compelling narrative for your customers. Whether it’s showcasing your company’s values, highlighting your exceptional craftsmanship, or showcasing the unique features of your homes, storytelling is key...
Connecting Your Teams, Departments, and Processes: An OSC’s Role
When we think about the customer journey, we visualize it much like a road trip. It’s a journey from A to B, with waypoints to cross. At each of those points, a different member of the team is in contact with the customer. Perhaps first they contact your OSC or a...
Year-End Review: Our Growth, Lessons Learned, and Goals for the Future
It's been another big year here at Shared Drive and our second full year in business. This year we've accomplished a lot and learned even more! We've redefined the role we play for our clients and expanded our team and customer base. In life and business, it's...
