Meet Shari Morton
Shari Morton is our Chief OSC and has been working as a remote OSC for over 9 years. She has been responsible for building mulitple, successful online programs. She was awarded for her work with a NAHB gold, OSC of the year in 2017. She attributes her success to her amazing network of other OSCs and her genuine interest in people and their homebuying journey . She is a huge lover of exploring new tech tools that make #OSClife easier and more efficient.
Accolades
Featured Articles
Connecting Your Teams, Departments, and Processes: An OSC’s Role
When we think about the customer journey, we visualize it much like a road trip. It’s a journey from A to B, with waypoints to cross. At each of those points, a different member of the team is in contact with the customer. Perhaps first they contact your OSC or a...
Year-End Review: Our Growth, Lessons Learned, and Goals for the Future
It's been another big year here at Shared Drive and our second full year in business. This year we've accomplished a lot and learned even more! We've redefined the role we play for our clients and expanded our team and customer base. In life and business, it's...
The Circular Sales Process
The mapped sales process for homebuilders, like so many other businesses, is linear. Leads are recommended to you or see your marketing, make contact, talk to the OSC, move on to the onsite team, then to the design center, and so on. It’s methodical, and it has...
Who’s Responsible for “Managing” the OSC? (Sales, Marketing, or Both?)
“When the industry finally realizes that the OSC is its own unique position, then the whole organization will work better. It all starts by giving the OSC their own department and training.” ~ Shari Morton | Shared Drive An OSC (Online Sales Concierge) is a...
5 Reasons Why Remote Working is Awesome for Employers
Do you think the benefits of remote working are all on the side of the employee? Think again. While yes, remote working does offer the person working for you a host of benefits (no travel time, no extra expenses on food and clothing, ability to get chores done...
The OSC: The answer to humazing your new virtual process
The home-building industry is changing. Quickly. And whether we are ready or not, embracing and integrating technology into the builders’ process is what our consumers are demanding. We’re being met with options for 3D printing, virtual reality tours, virtual...
All About Secret Shops: What Are They and Why Do You Need One?
At Shared Drive, we’re all OSC Pros and we’ve spent years perfecting online sales processes. We know exactly what it takes to create an outstanding online customer experience that helps potential home buyers make the right decision. Our team of experts developed...
WHAT ARE THE ATTRIBUTES OF A GOAT OSC?
By Sara Williams When I was asked to write about what makes an online sales person a GOAT, so many things came to mind. I have been in the new home industry for 18 years. I went through the recession and now a pandemic and everything in between. GOAT OSCs...
7 Ways an Online Sales Concierge Helps You Stay Authentic on Social Media
The customer journey for buying a new home is becoming more demanding than ever. Buyers are purchasing homes site-unseen and completing the process entirely online. While this is still unusual, it emphasizes the importance of ensuring every online touchpoint with...
Why Having an Authentic Social Media Presence Matters as a Home Builder | Part 1
Millennials and Gen Zers have grown up with the internet at their fingertips from an early age, if not from the time they could put fingers to keyboard. Effective marketing to these generations requires thinking like someone who has always known Google knows best -...
