
Meet Shari Morton
Shari Morton is our Chief OSC and has been working as a remote OSC for over 9 years. She has been responsible for building mulitple, successful online programs. She was awarded for her work with a NAHB gold, OSC of the year in 2017. She attributes her success to her amazing network of other OSCs and her genuine interest in people and their homebuying journey . She is a huge lover of exploring new tech tools that make #OSClife easier and more efficient.
Accolades



Featured Articles
Home Builder Sales ProcessShari Morton Aug 1, 2022
All About Secret Shops: What Are They and Why Do You Need One?
At Shared Drive, we’re all OSC Pros and we’ve spent years perfecting online sales processes. We know exactly what it takes to create an outstanding online customer experience that helps potential home buyers make the right decision. Our team of experts developed...
Shari MortonThe Tribe Apr 8, 2022
WHAT ARE THE ATTRIBUTES OF A GOAT OSC?
By Sara Williams When I was asked to write about what makes an online sales person a GOAT, so many things came to mind. I have been in the new home industry for 18 years. I went through the recession and now a pandemic and everything in between. GOAT OSCs...
Shari MortonSocial Media Mar 28, 2022
7 Ways an Online Sales Concierge Helps You Stay Authentic on Social Media
The customer journey for buying a new home is becoming more demanding than ever. Buyers are purchasing homes site-unseen and completing the process entirely online. While this is still unusual, it emphasizes the importance of ensuring every online touchpoint with...
Shari MortonSocial Media Mar 23, 2022
Why Having an Authentic Social Media Presence Matters as a Home Builder | Part 1
Millennials and Gen Zers have grown up with the internet at their fingertips from an early age, if not from the time they could put fingers to keyboard. Effective marketing to these generations requires thinking like someone who has always known Google knows best -...
Home Builder Sales ProcessShari Morton Mar 16, 2022
CRM is Crucial to Your Sales Process as a Home Builder | Part 2
Your CRM (Customer Relationship Management) system has the ability to smooth the sales process, creating a seamless experience for your customers, but many home builders aren’t taking the time to optimize their CRM. A CRM can do more than simply be a digital...
Home Builder Sales ProcessShari Morton Mar 7, 2022
Why A CRM is Crucial to Your Sales Process as a Home Builder | Part 1
Whenever a lead walks into your sales office it costs you money to create an opportunity with that lead. If you are not using a customer relationship management (CRM) software to capture that lead and share it with marketing and online sales, you are essentially...
Ingrid PrinceShari MortonThe Tribe Jan 26, 2022
A Herd of Unicorns, A Tribe of Goats: Rise of the Online Sales Experts
When you hear “OSC Unicorn” I bet a couple of names come to mind. These Online Sales Concierges have quickly become the industry gold standard, and they’re who we strive to hire when looking to develop a killer online buying experience. Never talked about: The OSC...
#WhatDrivesYouShari Morton Jan 20, 2022
What Drives You: Shari
“Tell me what you love, I’ll show you who you are” Recently, I had the opportunity to hear Shawn Nelson speak at Cannonball Moments. Shawn challenged us to ask ourselves, "What do I love." He didn't want your typical response of: my family, my job, world...
Ingrid PrinceShari MortonThe Tribe Sep 20, 2021
Unicorns Are Found Online
I was speaking with a marketing professional recently, explaining to him the services that Shared Drive provides, and his response was, “Wow, so you guys are like, brainiac OSCs!”. My response: “no, we’re OSCs.” Seeing the confused look on his face, I explained,...