The digital marketing landscape continues to expand rapidly; new groundbreaking technologies are fundamentally reshaping how we work and communicate with our audiences. As a home builder or service provider entering 2024, staying on top of the latest digital trends is key to streamlining your processes and staying in front of your customers. Whether you handle marketing internally, work with an agency, or a combination, these 2024 digital marketing trends should be on your radar.
Today, we’ll explore 4 pivotal trends set to dominate digital marketing this year, discussing how they’ll affect you and how you can integrate them into your marketing strategy to drive growth in an increasingly competitive market.
Top 4 Digital Marketing Trends for 2024
Elevate User Journeys with Web Design and Development
As digital experiences become increasingly personalized, there’s becoming less and less room for web experiences that leave visitors guessing where they need to go to get the information they came for. Crafting an impeccable UX (user experience) on your website is critical if you want customers to stick around and see what you have to offer.
Our attention spans and patience online is getting ever shorter; especially for younger generations. If they’re comparing your website to that of your competitors, they may dismiss you as an option if your website is difficult to navigate and your competitors are not.
You can stick your head in the sand and blame it on their need for instant gratification, but the truth is that for your website visitors, the experience you offer them online is indicative of the experience of working with you.
In 2024, your website needs to be fast and streamlined. That’s not to say you can’t have a wealth of information on there, but you need to think about the journey a visitor takes, rather than offering them everything you have to offer all at once. Also consider how you can add features to further smooth the path for them, such as chat features, quizzes, and a CTA in your menu bar that allows them to take the next step as soon as they’re ready.
If your website is ineffective and you don’t have the time or team to get it up to speed, we can help.
Personal Connection Through Social Media
While the development of AI tools make personalization easier, but the human involvement more distant (more on that later), social media trends are moving toward more authentic experiences. While we’re all happy to use AI to get things done fast, we’re seeking more authentic human connections on social media.
Video as a format has been growing for years, and that’s only going to continue into 2024. It’s believed that video will make up 82% of all consumer internet traffic by 2025, so it’s time to start getting comfortable using video in your marketing. While a polished, highly edited home tour may be just what you want on your website homepage, your social media pages can, and should be, more relaxed.
Find team members who are (or are willing to become) comfortable on camera and allow them to share videos with your audience. A silly moment in the office, an imperfectly-filmed tour of your new community, or casual update on a house’s build progress can all highlight your brand’s personability. If you can take any of these live and answer questions in real-time, even better.
We know that social media can be overwhelming, and is certainly time consuming. If outsourcing your social media management is the next step for you in 2024, we’d be happy to talk you through our services.
Automation Optimizes Human Efficiency
In 2024, incorporating automation into your workflows isn’t so difficult or time consuming that it’s not worth it; it’s the opposite. AI tools and advances in technology now adeptly manage administrative tasks that would take your skilled team members away from serving your customers and growing your business.
For home builders and service providers, the heart of this transformation lies in the advanced capabilities of CRM platforms. They enable seamless marketing processes, including automatic contact segmentation and personalized messaging. This approach ensures that every customer interaction is both strategic and personalized, enhancing the impact of marketing efforts.
We know that adopting and implementing new and better CRM systems and automations can be daunting, which is why we offer tailored CRM implementation services. We’re experts at optimizing CRMs, and can talk you through your needs and set up a system that ensures everyone on your team has the knowledge they need to deliver a premium customer experience.
Your Brand is Essential in a Competitive Market
A rock-solid brand identity is essential for home builders and service businesses competing in crowded markets. Consistent branding across your website, advertising, social media, signage, emails, and all other touchpoints boosts recognition and trust.
Your visual brand identity needs to accurately reflect your brand story and values, and should be used across all your channels. Make sure your brand assets are available to all stakeholders who need them, so no one has to interpret your branding. This also goes for the non-visual parts of your brand, such as your brand voice.
While automation tools are likely to make it easier over time to align all your visual branding, it’s essential you don’t rely on AI tools to produce all your written content. Your brand voice matters; it’s not just a representation of your brand but how you speak to your audience and customers. Every word matters. While you don’t need to be afraid of using AI tools for content, understand that everything needs a human eye or rewrite to accurately represent the way you want to speak to your audience.
If you want to incorporate the use of AI-generated content (visual or written), seriously consider investing your designer and/or copywriter’s time into developing keywords and cues that reliably create outputs that align with your brand voice, though even outputs created with this will need refining. Essentially, use AI tools to cut down on time, but not cut out your team. Yes, AI tools are good and becoming better by the day, but you’d be surprised how much people can “feel” whether a real human has touched it or not.
Preparing for the Digital Future
The digital marketing landscape in 2024 will introduce exciting new opportunities as well as challenges for home builders and service businesses. As trends like automation and personalization advance, brands must embrace innovation while retaining human touchpoints.
No matter your budget or team size, staying up to date on the latest technologies and strategies is key to continued growth. If you need any assistance optimizing your online presence and connecting with more potential customers in the digital age, we’re here to help every step of the way. Click here to learn more about how we can help you grow in 2024.