by Sarah.haynes91@gmail.com | Mar 28, 2022 | Social Media
The customer journey for buying a new home is becoming more demanding than ever. Buyers are purchasing homes site-unseen and completing the process entirely online. While this is still unusual, it emphasizes the importance of ensuring every online touchpoint with your... 
by Sarah.haynes91@gmail.com | Mar 23, 2022 | Social Media
Millennials and Gen Zers have grown up with the internet at their fingertips from an early age, if not from the time they could put fingers to keyboard. Effective marketing to these generations requires thinking like someone who has always known Google knows best... 
by Sarah.haynes91@gmail.com | Mar 16, 2022 | Home Builder Sales Process
Your CRM (Customer Relationship Management) system has the ability to smooth the sales process, creating a seamless experience for your customers, but many home builders aren’t taking the time to optimize their CRM. A CRM can do more than simply be a digital Rolodex.... 
by Sarah.haynes91@gmail.com | Mar 7, 2022 | Home Builder Sales Process
Whenever a lead walks into your sales office it costs you money to create an opportunity with that lead. If you are not using a customer relationship management (CRM) software to capture that lead and share it with marketing and online sales, you are essentially...